bill-eAfter serving four years in the US Navy and achieving the rank of E5, Bill received an Honorable Discharge and began his professional career in the automotive industry in 1971 as a Service Advisor at a Volkswagen Dealership in Middletown RI. Two years later he was tapped by his District Service manager for a Service Manager’s position at a large metro VW Dealer. Two years into this position, the store was purchased by VOA, and Bill decided to open his own Independent Repair Facility.

In late 1975 he opened his own shop, and began a very successful 22 year run specializing in high end European and Asian imports with a staff of six. In 1997 Bill sold the repair business and created a new business as an automotive marketing consultant promoting the sale and use of OEM replacement car parts to Independent Auto Service and Collision Professionals in the metro Boston, Cape Cod and Eastern Massachusetts areas. This OEM Car Parts Wholesale position put Bill squarely in front of Independent repair shop owners every day both at their repair facilities, as well as local and regional Service And Collision Repair Organization meetings.

In early 2000 Bill also became fascinated with the possibilities that the Internet held as a marketing medium for auto repair shops and car dealer service departments. Educated in all aspects of Internet marketing, Direct Response Marketing, web design, local search marketing, web video, mobile marketing, Social Media Marketing and Reputation Management Marketing; Bill now works privately with auto repair shop owners and dealer service managers nationwide handling all aspects of their Internet, mobile and reputation management marketing.

Bill lives in Foxboro Massachusetts with his wife Raye Senecal, a talented professional Interior Designer.

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