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Local Search Numbers

  • 20% of Google’s total searches contain a geographic/ local qualifier like a zip code, a city, or a street (Google, SXSW 2011)
  • 3 billion searches each month are for local-based keywords (Google, SXSW 2011)
  • 1 in every 3 Google searches from mobiles are local (Google, CITA Wireless 2010)
  • Half of all Bing mobile searches are local (Bing, CITA Wireless 2011)
  • 30% of all restaurant searches are from a mobile device (Google Mobile blog)
  • 40% of all Google Maps traffic is from mobile phones (Google, SXSW 2011)
  • Google Maps has 150 million mobile users (Google, SXSW 2011)
  • 55% of adult smartphone users surveyed indicated they use their phone for location-based recommendation services (Pew, 2011)
  • 90% of smartphone users search for local information on their phones (Pew Research Center, 2011)
  • 86% of all online searchers use local search to find businesses (Kelsey Group)
  • 40% of AT&T mobile phone users surveyed had searched for a retail establishment on their mobile phone (AT&T-Nielsen, 2011)
  • 66% of AT&T mobile phone users surveyed had searched for a restaurant on their mobile phone (AT&Nielsen, 2011)
  • Mobile phone users are 45% more likely to enter a local based search term than a computer users (Chikita, 2010)

Local Consumer Behavior

  • 90% of searchers perform some offline follow up with businesses they find online such as calling for more information or making a purchase (comscore)
  • 59% of local information seekers visit a business after looking up information on it on their cell phones (Google Mobile Insights)
  • 51% of people would characterize their shopping behavior as research online, buy offline (NPD Group)
  • 61% of online local searches result in an offline purchase (TMP/ comScore)
  • 23% of US searchers surveyed indicated they’d be more likely to make contact with a business that showed pictures in their directory listings (Bright Local)
  • 88.2 million US adults have redeemed an online coupon either online or offline (eMarketer)
  • 21% of US adults surveyed said they had used a search engine to research a shopping decision in the past 24 hours (Pew Internet and American Life survey September 2010)
  • 80% of US adults under 35 consider the Internet their main source of information on local information; for the total population it is 70% (TMP Local Search Study)
  • 89% of adults surveyed by Yelp indicated they used the phone book once a month or less or never (Yelp, 2011)
  • 39% of search engine users surveyed indicated that they “routinely felt frustrated” by not being able to find a local business online (Webvisible-Nielsen, 2009)

Businesses Behavior When It Comes to Local Search and Consumers

  • Only 27% of 1500 businesses surveyed actively optimized their site for local search (Marketing Sherpa)
  • 4 million businesses worldwide have claimed their Google Places profile, Google has created 50 million profiles (Google, SXSW 2011)
  • 51% of businesses surveyed indicated their ability to capture new customers with their website was only “fair” or “poor” (Webvisible-Nielsen, 2009)
  • 17% of the total marketing spend for small businesses will be spent on online marketing in 2011 (BIA Kelsey, 2011)
  • 9% of small businesses surveyed said they felt satisfied with their Internet marketing efforts (Webvisible-Nielsen, 2009)
  • 52% of small business owners surveyed indicated that the phone book was not at all useful to them as a business owner
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