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Why Online Reputation Matters to Your Auto Repair Business

Many auto repair shops have found themselves in the unenviable position of being lied about, falsely accused, slandered, and attacked online. It’s a growing problem. The cost is immediate, staggering, and long term. Here are some common Internet search facts you should know about: [list style=bluecheck]

  • 95% of Internet users do not search past the first page of search engine results.
  • 80% of the United States population researches a product on the Internet before purchasing.
  • 72% of those that research will not buy if there’s a negative comment.
  • 90% of searchers perform some offline follow up with businesses they find online such as calling for more information or making a purchase (comscore)
  • 59% of local information seekers visit a business after looking up information on it on their mobile phones (Google Mobile Insights)
  • 51% of people would characterize their shopping behavior as research online, buy offline (NPD Group)
  • 61% of online local searches result in an offline purchase (TMP/ comScore)
  • 23% of US searchers surveyed indicated they’d be more likely to make contact with a business that showed pictures in their directory listings (Bright Local)
  • 88.2 million US adults have redeemed an online coupon either online, mobile or offline (eMarketer)
  • 21% of US adults surveyed said they had used a search engine to research a shopping decision in the past 24 hours (Pew Internet and American Life survey September 2010)
  • 80% of US adults under 35 consider the Internet their main source of information on local information; for the total population it is 70% (TMP Local Search Study)