Being in the auto repair business, you’re eventually going to get some negative feedback from your customers or other people you work with or for. While your initial reaction is probably to get mad or upset, negative feedback is actually a good thing. It means that your customers are giving you an opportunity to improve your business.
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One goal of any auto repair business is to provide quality auto repair service that people want to buy. We’ve all seen or heard about what can happen when people get lousy service and complain about it. Class action suits are filed all the time against companies for unethical practices and faulty products. Earning more money is not to be gained at the expense of proper customer service.
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Customer service requires the use of the long-standing principle of being nice and the "do unto others" creed – and of course a courteous attitude. Nothing is worse than bad service at a restaurant, or a grumpy and inattentive associate at a store. It is moments like these that create a bad experience for a customer and makes a customer think twice about returning. Bad experiences also get around by word of mouth twice as fast as a good experience; too many of the bad experiences being talked about puts your company in immediate jeopardy.
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Good times, bad times, auto repair business ups and downs. Profit gains and money loss in a merry-sales-go-round. Oh yeah! Finding new customers is not always easy, and you can suffer for it during those times when it's not.
You can keep putting out the deals in expensive advertising, but when that fails does that mean you go broke? Absolutely not!
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Marketing Mistakes
Business is a combination of talent and hard work. The talent can only take you so far, so begin by doing your homework. Every business benefits from advertising in some form or another. The key to becoming a name that people can trust is to let them know who you are and what you stand for. Here are a few marketing mistakes that, if avoided, will spare you much grief and money.
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Five Tips for the Busy Season
The busiest season for most auto repair businesses is the winter. When your auto repair business has defined highs and lows, capitalize on those highs by working a strategy during the lows. Here are five tips to help you prepare for the busy season when business is slow.
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My Auto Repair Business is Losing Money
You bravely took the first step and started an auto repair business. Entrepreneurship is rewarding but also scary. Just as many things can go wrong as can go right. The biggest “wrong” is losing money.
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Money versus Customer Service
One goal of any auto repair business is to provide quality service that people want to buy. We’ve all seen or heard about what can happen when people get poor service and complain about it. Law suits are filed all the time against companies for unethical practices and faulty products. Earning more money is not to be gained at the expense of proper customer service.
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