How to attract more new customers, sell more to existing customers, and bring back your customers more often, with less effort.

Being a good decision maker can help you in business and life. It’s been said that highly confident people make decisions clearly and stick to them rather than changing their minds or being indecisive. And even if decision making doesn’t come naturally to you, it is a skill which can be built on.

Here are a few tips to help you:

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Being in the auto repair business, you’re eventually going to get some negative feedback from your customers or other people you work with or for. While your initial reaction is probably to get mad or upset, negative feedback is actually a good thing. It means that your customers are giving you an opportunity to improve your business.

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You spend a lot of time in your office. It should be that this space is not only inviting but also energizing, healthy and creative. One way to do this is by simply creating a positive flow of air and mood throughout the space.

Here are some quick and easy tips:

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The problem with many small business owners is that when they get started they’re all gung-ho and working hard, but after they reach some disappointment, they lose sight of their vision and often stop trying as hard and peter out. To run a successful business, it is essential to keep your vision alive.

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There are all kinds of devices and technologies around to help you save time. But the more things there are to save time, the more it seems like we don’t have enough. Everyone could use a little help getting more done, so here are a few tips on help you manage your time wisely and fit more into your day.

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The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them. Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all.

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One goal of any auto repair business is to provide quality auto repair service that people want to buy. We’ve all seen or heard about what can happen when people get lousy service and complain about it. Class action suits are filed all the time against companies for unethical practices and faulty products. Earning more money is not to be gained at the expense of proper customer service.

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Customer service requires the use of the long-standing principle of being nice and the "do unto others" creed – and of course a courteous attitude. Nothing is worse than bad service at a restaurant, or a grumpy and inattentive associate at a store. It is moments like these that create a bad experience for a customer and makes a customer think twice about returning. Bad experiences also get around by word of mouth twice as fast as a good experience; too many of the bad experiences being talked about puts your company in immediate jeopardy.

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Good times, bad times, auto repair business ups and downs. Profit gains and money loss in a merry-sales-go-round. Oh yeah! Finding new customers is not always easy, and you can suffer for it during those times when it's not.

You can keep putting out the deals in expensive advertising, but when that fails does that mean you go broke? Absolutely not!

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Auto Repair Direct Marketing has to be the most exciting area of marketing. The results of a winning mailing are truly thrilling. Few things can compare with opening your mailbox to find a flood of emails or envelopes filled with orders and checks made out to you! And if you can increase the response to your offer by just a fraction of a percent, you can turn a slight profit into windfall profits.

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